URL shortening is massively popular in recent years, and needless to say, you encounter at least a few shortened URL’s daily. Is the phenomenon just a passing phase, like a child tearing off the crust of bread, or is there something more to it? In recent years, microblogging sites such as Twitter and Tumblr have emerged as strong links in the chain of social networking. Albeit popular, they pose a grand question – one of usability! For instance, what purpose can Twitter serve, with a look that forever stares blandly on your face with a text-box asking you that eternally profound question – what are you doing? Please, can you answer it in exactly 140 character? When Twitter started out, it was meant to be a fun mobile application but today it has become a necessity for social network marketing. Not quite what the founders had in mind! And thus with online marketing, Twitter now has proved itself worthwhile, which is why, marketers use it so much. With a limited space of 140 character
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