Here’s an interesting read from the National Geographic magazine of 2003 February by Joel Achenbach. It includes summaries of research about how we watch television adverts, and what our perception becomes. Given that tens of millions of dollars are spent to make and air advertisements, you figure at least a few million more might be devoted to figuring out how viewers perceive them. Sure enough, researchers have spent decades watching people watching ads. Of particular interest: what we do with our eyes. “Our eyes are very busy. They’re continuously scanning the visual field in front of them,” says Moshe Eizenman of the University of Toronto, the inventor of an eye-tracing device. Research shows that our gaze zooms in on moving object, such as the lips of a speaking person. Our eyes are drawn to sharp edges and contrasting colours. That’s why commercials often show a colourful product against a white background, and why luxury sedans are constantly hurtling along mountain roads. A g
wanderer's monologue | what amuses the self | fun-surf internet content | random blab | etcetera