the essence of url shortening

URL shortening is massively popular in recent years, and needless to say, you encounter at least a few shortened URL’s daily. Is the phenomenon just a passing phase, like a child tearing off the crust of bread, or is there something more to it?

In recent years, microblogging sites such as Twitter and Tumblr have emerged as strong links in the chain of social networking. Albeit popular, they pose a grand question – one of usability! For instance, what purpose can Twitter serve, with a look that forever stares blandly on your face with a text-box asking you that eternally profound question – what are you doing? Please, can you answer it in exactly 140 character?

When Twitter started out, it was meant to be a fun mobile application but today it has become a necessity for social network marketing. Not quite what the founders had in mind! And thus with online marketing, Twitter now has proved itself worthwhile, which is why, marketers use it so much. With a limited space of 140 characters, the strategy is to convey a description along with the shortened weblink.

Next up, it’s the gazillion handhelds and smartphones that are still a pain-in-the-ass when it comes to typing long paragraphs. A short and quick line of text would suffice the purpose, and complete the essence, of microblogging.

Thus, mobile marketing is the right answer – for marketers, consumers and everyone in between. So, lets shorten some URL’s and tweet them, to let everyone know what you are doing!

Technorati Tags: url shortening,microblogging essence,mobile web marketing,what are you doing,social network marketing

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blog now with devnagari

क्या मुझे प्यार है? क्या तुम येह पढ़ सकते हो? और क्या तुम्हारा नाम 'जोकर' है? हिन्दीमा त लेखीयो, बबाल सजीलो हुँदो रहेछ - अब नेपाली लेखेर हेरौं है, कत्तिको राम्ररी लेखिन्छ - भन्ने कुरा गर्ने हो भने तपाइँ मलाई भनी दिनुस कि यो गूगल को नयाँ सुविधा कत्तिको राम्रो लग्छ तपाइँलाई. फेरी पनि तिम्रो तस्बिर, आँखामा आयी दिन्छ अनी फेरी धुलो लागे जस्तो सारा हरायेर जान्छ - यो लेख्नु त majja po रहेछ - it's fun! देवनागरीमा ब्लग लेख्ने होइन त? सच्ची, यो एकदम सजीलो रहेछ - धन्यबाद ब्लगर! But it still needs refinements to be perfect.

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