the meanings of colours

Colors are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colors have symbolism and color meanings that go beyond ink. As you design brochures, logos, and Web sites, it is helpful to keep in mind how the eye and the mind perceive certain colors and the color meanings we associate with each color. Sometimes colors create a physical reaction (red has been shown to raise blood pressure) and at other times it is a cultural reaction. Colors follow trends as well. Avocado, a shade of green, is synonymous with the 60s and 70s in the minds of some consumers.

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